This is Not a T-Shirt - Bobby Hundreds
”Build a community, not just a product”
This is pretty much the ethos of Bobby Kim and his joint company TheHundreds. I genuinely didn’t really know what TheHundreds was before reading this book. Many of this followers/customers are attracted to his product and company because of streetwear that he puts out but I was attracted to him because of his book…about relationship of his product and his customers!
The first thing that has to be noted about the book is the literal book itself. There is obvious attention to design right from the get go. When I’m looking into most books, I obviously care most about the actual message within the covers. But its fitting that this book (the literal book itself) has such a clear design.